Northalsted Business Alliance Aims to

                   Make Prom Proud with May 21 Event

As prom season approaches, The Northalsted Business Alliance announces a right of passage redux in the form of Pride Prom: A Chance to Rewrite History, set for May 21, 2016.

As part of the newly formed collaboration with The Legacy Project, NBA invites revelers to enjoy an unforgettable evening of entertainment and celebration in the heart of Boystown. The elaborate set-up will include an expansive outdoor tent on Waveland, between Halsted and Broadway. 350  Guests will savor light fare by featured neighborhood restaurants, beverages (?)  and dancing  7-10pm.

Early bird tickets are available for $100 thru April 21 at www.northalsted.com. ($150  after  April 21).

Christopher Barrett Politan, Executive Director of the Northalsted Business Alliance, describes what the night means for the neighborhood.

“For many in the LGBTQ community prom was a less than welcoming environment to express gender identity or sexual orientation. Our Pride Prom gives everyone the chance to rewrite their prom experience. Furthermore, we are thrilled that Alderman James Cappleman and his husband Richard Thale will serve as Honorary Co-Chairs of the evening”

The event marks the first joint initiative for The Northalsted Business Alliance and The Legacy Project, which recently announced their collaborative agreement to advance Boystown cultural programming, business efforts and tourism plans.

Curled, styled, tanned, waxed and painted, neighborhood businesses are joining in the celebration by offering Prom goers discounts at their establishments leading up to, during, and after the event. Couples can expect to get VIP treatment at salons, a personal stylist at fashion boutiques, and amazing dining specials before the dance. Afterwards, local bars and nightclubs are offering specials and line privileges at their establishments. Attendees are encouraged to stay the evening at neighborhood hotels to continue the fun the next morning with Boystown’s infamous Sunday Funday complete with bottomless brunches and all-day entertainment.

Victor Salvo, the Founder and Executive of The Legacy Project, expresses his enthusiasm for Pride Prom.

“I cannot think of a better event to kick-off our collaboration with NBA. As we look back at our history, while also embracing our future, Pride Prom is an historic event and one we look forward to celebrating across generations.”