HE’S BACK!   CAZWELL!

The seventh single from Cazwell’s Hard 2 B Fresh album is a head-to-toe ratchet trap club banger with hard twerk beats, raunchy, sex-fueled lyrics and a killer drop.

Produced by Richie Beretta, “Downtown” was originally composed for Major Lazer, the electronic music project comprising of record producing DJ Diplo and DJs Jillionaire and Walshy Fire. Cazwell admits he begged Beretta for the opportunity to write lyrics to and record the single as he felt it was the one crucial sound missing from his album. “I needed this vibe for Hard 2 B Fresh,” he explains. “I can be pretty convincing when I want to be.” Cazwell’s “Downtown” is available on iTunes and at all major online music retailers now.

“To take it “downtown” means you’re gonna turn up and not give two fucks about the repercussions,” explains Cazwell from his Manhattan home. The term has become something of a mantra for the party-going rapper whose songs defy convention by mixing gay themes with sharp-edged east coast Hip Hop. He’s even adopted Hip Hop’s large-living lifestyle, something he raps about it in his song.

“I have the money now but there was a time I was ‘downtown’ bougie,” he admits. “That’s when you spend way more money than you can actually afford on dumb shit, not caring about what happens next. If you spend the last of your savings on a bottle of Goose at the club so you can impress your friends, you’re just dead wrong bougie.”

He traces his attraction for lavish street flash to a youth spent listening to classic nineties rap. “I remember the legendary MC Lyte singing how she was ‘funky fresh, dressed to impress, ready to party’. That line always resonated with me.”

It’s even echoed in “Downtown” when Cazwell raps how he is ‘pressed fresh and I don’t give a fuck’. “It essentially means the same thing,” he acknowledges. “I’m squeaky clean, I’m dressed fly as all hell, I’m moisturized, my clothes are wrinkle free and my kicks are crispy. I’m about to show off and nobody can tell me nothin’.”

It’s not the song’s only throwback to pre-millennium fabulousness. There’s also a nod to nineties supermodels Cindy Crawford, Christy Turlington, and Naomi Campbell. “You know I had to give a little old school shout out to the ladies,” he laughs. “If you’re sitting pretty that’s one thing, but if you’re sitting pretty with the original supermodels than you must be fresh and pressed.”

The larger than life downtown fantasy is carried into the song’s music video, directed by 19-year-old first-time music video directors, Bob Bottle and Ben Evans. It’s a style of video fans will likely view as atypical for Cazwell, harkening back to the homegrown (and initially banned) feel of his first hit, “All Over Your Face”.

“We were inspired by the films “Spring Breakers” and “Clockwork Orange”, and the new generation of gay teenagers on Tumblr who are curating sexy boy pics like they’re some kind of world renowned art collection,” explains Cazwell. “We bring their digital fantasy to life by submerging gay porn stars, models, and go-go boys in a surreal New York City house party overloaded with Tumblr-inspired imagery.”

When conceiving the video, they paid close attention to creating shots they thought would make great GIFS and still frames. Many contain pop culture references, including a cameo from New York nightlife icon, Amanda Lepore, who truly embodies the magic of Downtown. “Amanda is the extra something special with any video she has a cameo in, and since the song is very New York, it made a lot of sense to have her included,” says Cazwell.

“I thought it would be especially funny if she showed up when the party was over and was basically like ‘where is everybody?’”
A Massachusetts native, Cazwell has been described as what would have happened if Eminem had grown up on Madonna’s front lawn. He became a You Tube sensation after a million people viewed his ‘Ice Cream Truck’ music video in a single week. He has since earned hipster credibility with a steady flow of danceable hip hop tracks that impressively showcase his hypomanic take on pop culture.

Earlier this year, Cazwell released his first full-length album in four years, “Hard 2 B Fresh” on Brooklyn indie, Peace Bisquit. The new batch of Hip Hop comedy gems features seventeen tracks including his latest that is currently tearing up dance floors, “Dance Like You Got Good Credit,” “Spicy”, “The Biscuit” and “Don’t Get It Twisted.”

WATCH THE NEW VIDEO DOWNTOWN

Catch Cazwell in Chicago at PrideFest  Sunday  June 21st  at  5pm!

For more information, visit Cazwell.com and PeaceBisquit.com. The “Downtown” Tumblr page is at: http://downtowncazwell.tumblr.com/