Mitchell Gold + Bob Williams Arrives in Chicago

In 1989 when the economy was unstable, Mitchell Gold and his partner, Bob Williams, naively created The Mitchell Gold Co. Since then, despite tough economic times and upheaval in the furniture industry, sales have reached in excess of $100 million. The combination of Gold’s years of marketing experience with Williams’ talents as art director set the course for Mitchell Gold and changed the furniture industry.

One of their earliest ideas, “Relaxed Design,” was based on trends they saw in the apparel industry. Designing furniture Bob Williams would want in his own home – comfortable, classic, affordable – he dressed his pieces in relaxed slipcovers of pre-washed fabrics like denim, khaki and velvet. He also addressed the need for a less-intimidating shopping experience by limiting choices to avoid confusing consumers. Along the way, Williams has received numerous awards, including Design 100 awards from Metropolitan Home magazine.

The company is now a leading home-furnishings brand, carried in such national chains as Pottery Barn, Restoration Hardware, Williams Sonoma Home, and Bloomingdale’s, as well as in more than 60 independent retailers nationwide. In addition, there is a growing chain of Mitchell Gold + Bob Williams Signature Stores  –  and they have arrived now in Chicago at  1555 N. Halsted, Lincoln Park, across from the new Apple store.

The grand opening happened last week  was filed with hundreds of Chicago’s designers,  movers and shakers. And DJ Lady Bunny. Bunny is a longtime freind of Gold and Williams and spins at every store opening.

Also there was  very special guest: expert photog Tipper Gore, was there.  Since moving on with her spirited journey through life, she’s had the chance to document some of the most photogenic people and places. Mitchell and Bob have decided they just love her so much, they needed to share her talent with the world, and they now carry a signed collection of her work  in their stores.  To celebrate Tipper’s skilled camera work and introduce her to Chicago’s interiors crowd, they’re having a 20% promotion on all of Tipper’s work.

In the mid 90’s, Gold and Wiliams lead the way in gay media advertising. They were one of the very first companies, to stand up and place major ads in LGBT media. Here was a  nationally recognized furniture brand, portraying gay couples in ads!  Recently,   Mitchell Gold and Bob Williams  received the Public Visibility Award from GLAAD for including LGBT stories in the advertising for their company Mitchell Gold + Bob Williams, and for their personal efforts to advocate for LGBT equality. “As with other forms of media, advertising has the power to change hearts and minds,” said GLAAD President Jarrett Barrios. “Companies that promote fair, accurate and inclusive images of the LGBT community in advertising send an important message to their customers, to corporations and to any consumer who sees their ads. We will be recognizing those companies that do just that, and in so doing, set a standard to which other companies may aspire.”

Also in attendance was 2011 HGTV Design Star winner  Meg Caswell.  Her show GREAT ROOMS  airs on HGTV weekly  5pm (C)  on Saturdays.  

Her Design Studio is  at  1242 N. Wells, is  in an old firehouse with some antiques and accessories! You can see it, on some of her shows. Currently by appointment only. 773-883-6004


Mitchell Gold + Bob Williams

Mitchell Gold + Bob Williams
1555 N Halsted Street
Lincoln Park Centre
Chicago, Illinois  60642