The beaches in Chicago officially open this weekend…but I am not sure if the weather is going to cooperate! This is Chicago, after all.  Regardless, beach season is upon us and do you have a fabulous new swimsuit to wear to Hollywood beach??

EGOIST Underwear has ALL OF MY FAVORITE brands of underwear  and now  has lots of hot new styles of swimsuits in stock!

Egoist Underwear offers you the finest, coolest premium male underwear from all over the world. MANY BRANDS you will find NOWHERE else!  And it’s more than underwear.  Cool tanks and t’s plus an amazing collection of swimsuits making it THE BEST of GAY CHICAGO!

“We think that underwear says a lot about the owner’s personality. That is why on our shelves you will find a great selection of one tone classic underwear as well as a large range of colorful, sexy prints with edgy graphics and eye-catching styles. Egoist Underwear gives you the opportunity to touch and see the products yourself instead of having to choose from a picture only. After all, this is your package we are talking about!

Egoist Underwear offers a wide selection of men’s underwear (bikini, brief, pouch, boxer brief, long boxer brief, g-string, jock strap, thong and mesh), men’s enhancing underwear, men’s swimwear (board shorts, boy shorts, square cuts, bikinis, euro cut trunks and Brazilian cut trunks) as well as short and long sleeve t-shirts, v-necks, tank tops, shorts, designer sleepwear and accessories. We specialize in brands that cannot be found at department stores and shopping malls. At our boutique, you will find eco-friendly products, like underwear by Obviously, and exclusive brands that you will not find anywhere else in Chicago, like Cocksox and 2eros (Australia), Skmpeez (Canada), Gigo (Colombia) or XTG (Spain). “

 

Personally, I have never been a fan of the knee length board shorts!  I wanna see what he’s got, OK?  And at Mercedes Benz Fashion Week this year they actually discussed fashion trends in mens swimsuits for this year. I know what you’re thinking: there are no fashion trends in men’s swimsuits. But this year, there is ONE; Men will show more leg this year.


Aside from a strong showing of retro-looking swim trunks,  board shorts are rising to volleyball short length (according to that old adage about hemlines and the economy, this should herald a recovery from The Great Recession).

The fashion-forward customer will quickly embrace the thigh-grazing looks as soon as they hit store shelves this month. Already slimmer silhouettes  are quietly replacing the baggier below-the-knee styles in retail…well, on-the-trend retail.

Also look for: Americana plaids; solids with color blocking; neon hues; glossy finishes and vintage prints.

SYLVESTER, the owner of EGOIST says, “we’ve been selling lots of square cuts and trunks and right now selection of those is the biggest in my store. Hot this season are the Brazilian style trunks with no pouch – Skmpeez offers them too. Plaid is big, as usual.  As far as brands go, Skmpeez and Pistol Pete rule!”




When it comes to gay men’s underwear and swimwear – there are only two requirements–they have to look great and they have to make you look great. Today’s fashion undergarments come in more styles, colors and patterns than you can possibly imagine, and that’s exactly what you need to show off your stuff. There’s a lot of competition on the gay scene, and you can’t afford to let your goods fade into the background.

Egoist Underwear is located at 3706 N Halsted St, Chicago IL 60613.
You can also shop and buy online.

From Australia to Chicago!  Only at Egoist.

Male premium underwear & swimwear in Chicago. Andrew Christian, Timoteo, Cocksox, Pistol Pete, 2(x)ist, XTG, N2N, Gigo, Mundo Unico, 2eros, Joe Snyder, Obviously, Baskit, Ajaxx63, LASC and Good Devil. Sizes XS to 3XL.


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